Lahore (Big Digit) Breathe Better, Live Better: GREE Tackles Indoor Air Pollution
Lahore, December 16, 2025 (Big Digit): As air pollution and smog continue to affect millions across Pakistan, GREE’s air purifiers, represented in Pakistan by the DWP Group, are helping families tackle indoor air pollution, a growing health concern. Many people focus on outdoor smog, but indoor air can be even more hazardous.
According to the EPA, indoor air can be two to five times more polluted than outdoor air, as dust, smog particles, and allergens remain trapped and circulate inside homes. Over time, this exposure quietly affects health, making air purification a critical need for every household. Recognizing this growing concern, GREE, through the “Breathe Better, Live Better” campaign, provides advanced air purifiers designed to help families create cleaner, safer indoor environments, particularly during the most hazardous smog seasons, reflecting GREE’s commitment to protecting health and well-being in urban households.
The GREE GA-350W1 is designed for large family spaces such as living rooms and lounges. Priced at Rs. 59,900, it delivers 360-degree purification using a 4-layer filtration system that removes up to 99.99% of pollutants. With coverage of 35 square meters (375 sq. ft.), a CADR of 350 for particles and 200 for formaldehyde, it ensures fast and efficient purification powered by its Turbo Inverter Motor, offering high airflow with lower energy consumption.
For compact spaces, the GA-170W1 provides an effective solution at Rs. 39,900. Ideal for bedrooms and study areas, it purifies up to 20 square meters (215 sq. ft.) with a CADR of 100 CFM. Equipped with True HEPA and Activated Carbon Filters, it captures fine dust, PM2.5 particles, smoke, and odors. The unit operates quietly at 32 decibels and includes sleep mode, an 8-hour timer, and a real-time PM2.5 digital display, all wrapped in a minimal white-and-silver design.
Rizwan Butt, COO – CE Division, DWP Group, said, “Indoor air pollution is a growing concern, especially during smog season when families spend more time indoors. With GREE’s latest air purifiers, we aim to empower consumers with technology that ensures clean, healthy air inside their homes. These products reflect our dedication to offering reliable, accessible, and effective solutions for improving everyday living.”
DWP Group supports the range through its nationwide DWP Care network, offering easy access to replacement filters lasting six to twelve months, ensuring consistent performance and hassle-free maintenance.
As indoor air quality continues to decline, GREE emphasizes that clean air is no longer a luxury but a necessity. With the “Breathe Better, Live Better” campaign, GREE and DWP Group highlight the critical role of air purifiers in safeguarding health, reducing exposure to harmful particles, and creating safe, breathable environments inside every home.
