Rawalpindi (Big Digit) Arid University Signs MoU with “The World Ambassador” and CNN Urdu to Strengthen Media Collaboration
Rawalpindi – 13 November 2026 (Big Digit): Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR) has signed a Memorandum of Understanding (MoU) with renowned international magazine The World Ambassador and CNN (Urdu) Digital E-Paper and News Channel to strengthen media collaboration and enhance the visibility of the University’s academic, research, extension and institutional activities at national and international levels. The MoU signing ceremony was held at PMAS-AAUR where Vice Chancellor Prof. Dr. Qamar-uz-Zaman signed the agreement on behalf of the University, while Mr. Abid Siddique Chaudhry signed on behalf of The World Ambassador and Mr. Shahbaz represented CNN (Urdu).
Speaking on the occasion, Vice Chancellor Prof. Dr. Qamar-uz-Zaman emphasized that media plays a vital role in strengthening the relationship between educational institutions and society. He stated that universities are not merely centers of teaching and learning; they are also hubs of research, innovation, knowledge creation and solutions to societal challenges. Therefore, effective media engagement is essential to communicate their contributions and achievements to the wider public.
Vice Chancellor said that responsible media coverage can bridge the gap between academia and society by bringing scientific discoveries, research outcomes and educational opportunities to the attention of policymakers, industry, farmers, students and the general public.
Abid Siddique Chaudhry and Shahbaz appreciated the University’s excellent academic environment, modern research facilities and institutional achievements. They expressed their commitment to highlighting the University’s educational initiatives, research contributions, innovations and notable accomplishments through their respective media organizations, providing greater national and international visibility to the University’s work.
The collaboration will also provide opportunities for faculty members and students to contribute articles and research-based features to media platforms, while prominent academic and research contributions may be highlighted through exclusive interviews. The initiative is expected to provide greater exposure to the University’s intellectual resources, academic expertise and research accomplishments.
The Vice Chancellor appreciated the Abid Chaudhry and Shahbaz for their interest in establishing professional coordination with the University and reaffirmed PMAS-AAUR’s commitment to promoting knowledge sharing, academic excellence and constructive engagement with media organizations.